For Consumers
You earn value every day. We help make that value more useful and easier to use where you need it most.
About Project Loyalty
Infrastructure for the Loyalty Economy
We help enterprises, loyalty programs, and consumers create more value together.
Project Loyalty is not a loyalty program. We are the infrastructure layer that connects existing programs, systems, and everyday spending, making loyalty value more useful, transparent, and consumer-friendly.
At Project Loyalty, we have two rules:
1
Rule Number One:
We Always Do What Is Best For The Customer.
2
Rule Number Two:
Any Questions: Refer to Rule #1
Why We Exist
For Loyalty Programs
We help programs expand the real-world usefulness of rewards while protecting the brand and customer relationship.
For Enterprises
We provide the trusted infrastructure to connect systems, improve efficiency, and create shared value across the ecosystem.
For Everyone
More connection. More choice. More value that stays where it belongs, with the consumer.
A Better System
We are building a loyalty economy that is fair, transparent, and designed to create lasting impact for all.
A Note from Our Founder
For more than 25 years, I've worked at the intersection of brands, systems, and consumer behavior.
I've built companies, led go-to-market initiatives, and been on-site at some of the world's largest companies developing enterprise systems across the Walmart ecosystem, CPG, mass consumer marketing, retail, and loyalty.
Through all of that, I kept seeing the same gap: loyalty value was everywhere, yet trapped.
Project Loyalty is the solution we wished existed as consumers and builders. We built it to put control, flexibility, and real value back where it belongs, in the hands of people.
Learn More About Brad and the TeamOur Philosophy
People First
We put people at the center of every decision, product, and partnership.
Built on Trust
Transparency, accountability, and privacy are non-negotiable.
Real-World Impact
We build practical systems that make everyday life better for consumers and businesses.
We are not here to reinvent loyalty.
We are here to connect it, so everyone wins.
Our Mission
To build the infrastructure that unlocks the full potential of loyalty, creating more value, more choice, and more fairness for consumers, brands, and communities.
Consumer Focused
Always do what is right for the customer.
Brand Aligned
We strengthen programs and customer relationships.
System Driven
Practical technology that creates real measurable value.
Future Ready
Building a loyalty economy that lasts.
Good people. Practical systems. Real value.
That's Project Loyalty.
We're here to build infrastructure that serves people first, today, tomorrow, and for generations to come.