Project Loyalty
About Project Loyalty
Project Loyalty has developed infrastructure to connect existing loyalty programs. Our focus is the accounting and settlement required to move eligible reward value between participating companies under agreed rules.
More useful rewards. Sound company economics.
For companies, the opportunity is to make rewards more useful and explore additional purchase occasions while preserving their brand relationships. For customers, the intended benefit is more choice in how eligible rewards can be used.
We are seeking conversations with companies interested in shaping an initial implementation and investors interested in the infrastructure behind it.
Our approach
Customer usefulness and sound company economics must work together. We aim to make the movement of reward value understandable, accountable, and practical for the businesses and people involved.
Why Project Loyalty began
Project Loyalty began with a simple question: how can rewards become more useful to customers while creating a sound commercial opportunity for the companies that issue and accept them? We are building the accounting and settlement layer to help participating companies answer that question.
Founded by Brad Harvey.