More occasions to earn your customers’ business.
A reward earned at one participating brand could give a customer another reason to choose a second participating brand.
Participating Companies
Give customers more reasons to choose your brands.
Project Loyalty has developed an accounting and settlement layer that would let customers move reward value between participating loyalty programs under agreed rules. Companies keep their existing programs and brand relationships while exploring new ways to turn useful rewards into purchase opportunities.
The business opportunity
More useful rewards without redesigning the whole program.
Extend where eligible value can be used while retaining the program customers already know.
An opportunity to compete for a greater share of spending.
More flexible rewards could influence which brands customers choose across different purchase occasions.
A clear framework for the economics between companies.
Define reward values, settlement obligations, fees, and reconciliation before launch.
A controlled way to test the commercial case.
Start with an agreed scope and measure incremental purchases, margin after costs, repeat visits, and customer response before expanding.
How participation would work
- Agree which programs, customers, reward types, and uses are eligible.
- Define the conversion, funding, fee, and settlement rules between participating companies.
- Plan the required integrations and customer experience with each company’s teams.
- Test the experience and financial controls, then evaluate results against an agreed baseline.
These benefits and controls are proposed design objectives. The vision video illustrates a potential customer experience. Availability, participating programs, and launch timing depend on agreed commercial terms and implementation.
What a pilot should measure
Incremental purchases, contribution after reward funding, fees and operating costs, repeat visits, and customer response. Evaluation should distinguish new spending from purchases shifted between brands and include failed transfers, reversals, fraud, and reconciliation.
Company questions
Why would we let customers use rewards at another participating brand?
The commercial case depends on the economics working for the companies involved. Project Loyalty’s proposed model combines reward portability with settlement rules for the issuing and receiving companies. Before launch, we would work through who funds the value, what each company receives or owes, how fees apply, and whether the resulting purchases create an attractive return. Portability alone is not proof of profitability.
Does Project Loyalty replace our loyalty program?
No. The proposed model connects participating programs through an accounting and settlement layer. Each company would retain its brand and program relationship; integration, data access, and operating responsibilities would be defined in the participation agreement.
Would rewards automatically be usable everywhere?
No. Availability would depend on which companies participate and the reward types, destinations, and rules agreed for the implementation.
What does participation cost?
Commercial terms would define the relevant fees, funding obligations, and settlement process. We would review those terms with your finance and loyalty teams before any launch commitment.
What does founding participation mean?
An opportunity to help shape an initial implementation: the customer use cases, participation rules, operational requirements, and measures of success. Any special commercial rights or benefits would be separately agreed.
Six brands. More reasons to stay within the family.
Consider the opportunity across Dunkin’, Arby’s, Buffalo Wild Wings, Sonic, Baskin-Robbins, and Jimmy John’s. If their participating programs were connected under agreed rules, a reward earned on a morning Dunkin’ purchase could help influence a later choice of Jimmy John’s or Buffalo Wild Wings. Each brand would retain its identity while the group tests whether connected rewards create more reasons to choose its brands throughout the day.
Illustrative scenario only. This does not announce participation or a live integration by Inspire Brands or any of its brands.
Explore founding participation.
Bring your loyalty, finance, digital, and operating teams into an initial discussion. We will map a potential use case, the economics to validate, and the requirements for an initial pilot.