Project Loyalty
Consumer-first by design

Normal people are already generating real loyalty value every day.

The rewards you have already earned should be easier to see, easier to use, and easier to move. That starts with making the everyday ecosystem around you finally feel visible.

Airlines node showing United, Delta, and American logos.
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10 MAJOR AIRLINE ECOSYSTEMS AIRLINES STATS

Program Footprint 10 major airline ecosystems
Reward Yield 5.0% to 8.0% value band
Reality Check Travel value feels more visible than grocery value, but many households still under-capture it through scattered participation.
Hotels node showing Marriott, Hilton, and Hyatt logos.
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10 MAJOR HOSPITALITY ECOSYSTEMS HOTELS STATS

Program Footprint 10 major hospitality ecosystems
Reward Yield 4.5% to 8.5% value band
Reality Check Hotel value often matters most when a trip happens, which makes household capture episodic and easy to miss.
Credit cards node showing American Express, Visa, and Mastercard logos.
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10 MAJOR CARD REWARD SURFACES CREDIT CARDS STATS

Program Footprint 10 major card reward surfaces
Reward Yield 1.0% to 4.0% value band
Reality Check Card rewards sit underneath everyday life, which makes them both powerful and easy to mentally separate from brand loyalty.
Gas and convenience stores node showing 7-Eleven, Circle K, and Shell logos.
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11 HIGH-FREQUENCY PROGRAMS GAS + CONVENIENCE STATS

Program Footprint 11 high-frequency programs
Reward Yield 2.0% to 5.0% value band
Reality Check Small transactions stack up fast, especially when fuel and convenience are part of weekly life.
Restaurants and QSR node showing McDonald's, Starbucks, and Chick-fil-A logos.
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15 MASS-MARKET DINING ECOSYSTEMS QSR + RESTAURANT STATS

Program Footprint 15 mass-market dining ecosystems
Reward Yield 2.0% to 6.0% value band
Reality Check Consumers feel these brands emotionally, but still underestimate how much fragmented dining value they generate over a year.

FAQ

? So how do consumers move their points?

Points will be able to move right inside the loyalty program apps people already use. Think of it as another way to pay, much like applying a promo code or choosing points at checkout. If you are in the Target app, you could choose to convert value into Target Circle points. If you are in the United app, you could convert that value into miles. The point is not to make consumers learn some new trick. The point is to let them use the rewards they already have in the places they already are.

? Is this just another app?

No. We are not another app at all. We live below the apps that already exist and simply help the loyalty programs that are already out there work better. There is nothing new to learn. When you need your points, want more points, or want to move them around, it will be right there inside the loyalty apps you are already using with the brands you already love.

? How do consumers benefit?

Consumers benefit by taking the rewards they have already earned and being able to use them when they need them. That might mean saving up for a dream vacation, or it might mean using that value for everyday life like groceries, gas, and dining out. Either way, the win is simple: rewards become more useful when they can show up for real life.

Your value moment

Pick the experience you want to open next.

One path starts with the brands you already use. The other goes deeper and estimates how much loyalty value your household may already be generating.

Two clear entry points
Web App 1

My Loyalty Crew

Start here

See the brands already in your life, build your crew, and realize how many loyalty ecosystems already revolve around you.

  • Identity-first experience
  • Built for quick sharing
  • Shows your crew
Web App 2

What's Your Loyalty Worth?

Go deeper

Want the value side of it? Open the immersive reveal that shows how much loyalty value your everyday spending may already be creating.

  • Mobile-first reveal
  • Everyday lifestyle inputs
  • Shows what may be going uncaptured