Team

The People Building Project Loyalty

Founder-led, execution-minded, and built around the kind of team that can move a hard idea into the real world.

Project Loyalty is being built by operators, founders, and advisors who understand consumer behavior, enterprise complexity, and what it takes to earn trust across finance, marketing, compliance, and execution.

Leadership

Executive management members currently shown.

Governance

Board member currently disclosed.

Advisory

Advisors currently approved for disclosure.

What This Team Represents

Consumer-first thinking

The company starts with a simple premise: if loyalty value already exists, it ought to work harder for the customer.

Enterprise discipline

Project Loyalty is being built for the real requirements of finance, compliance, reporting, and large-company execution.

Built with bench strength

The management team is supported by governance and advisory relationships intended to strengthen credibility as the company moves into proof.

Executive Management

Leadership

Brad Harvey

Founder and Chairman

Brad Harvey is a longtime entrepreneur and operator with more than 25 years of enterprise retail experience spanning Walmart, retail CPG, consumer brands, mass marketing, and large-scale growth systems. Based in Northwest Arkansas, the retail capital of the world, he has spent most of his career working in and around the ecosystems that shape how major brands reach, influence, and retain consumers at scale. Throughout that work, he has focused on how consumer behavior, incentives, trust, and brand economics intersect, and how systems can be designed to better serve both people and businesses.

Leadership

Mike Long

Co-Founder and Chief Capital Officer

Mike Long is a seasoned technology and business executive with extensive leadership experience across enterprise computing, global distribution, digital infrastructure, and large-scale operational growth. Throughout his career, he has led major technology organizations, overseen global business expansion initiatives, and helped drive strategic transformation across complex enterprise markets. With a background spanning executive leadership, operational scaling, and technology-driven innovation, Michael brings deep expertise in enterprise systems, strategic partnerships, and organizational growth to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Leadership

Joe Chirco

Chief Technology Officer

Joe Chirco is a seasoned technology executive with decades of leadership experience across healthcare systems, communications infrastructure, artificial intelligence, and intelligent energy technologies. Throughout his career, he has led engineering, product development, and enterprise technology initiatives at organizations including AT&T and First Genesis, where he helped drive innovation in AI, blockchain, and real-time machine learning platforms. Joe brings a deep background in systems engineering, strategic leadership, and emerging technologies to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Leadership

Randall Duncan

Chief Financial Officer

Randall Duncan brings extensive experience in finance, strategic planning, and organizational leadership, with a background spanning capital markets, governance, and long-term operational growth. Throughout his career, he has worked across both private and mission-driven organizations, helping guide financial strategy, strengthen organizational alignment, and support sustainable growth initiatives. Randall brings a disciplined, consumer-focused perspective to Project Loyalty as the company builds trusted infrastructure for the future of the loyalty economy.

Leadership

Jimmy Pousson

General Counsel

Jimmy Pousson is an experienced legal executive and corporate counsel with more than two decades of experience advising organizations and executives on complex legal, contractual, and operational matters. Throughout his career, he has led legal strategy, contract management, risk analysis, and corporate advisory initiatives across construction, infrastructure, and business operations environments. As legal counsel for Project Loyalty, Jimmy plays a central role in coordinating and managing the company’s legal initiatives, serving as a key point person across outside counsel, regulatory matters, corporate structure, and strategic legal operations. His practical, business-oriented approach and deep experience navigating complex legal environments provide critical guidance as Project Loyalty develops next-generation infrastructure for the loyalty economy.

Leadership

Matt McFerren

Chief Operations Officer

Matt McFerren brings extensive operational leadership experience developed through years managing complex transportation and logistics operations in one of the most demanding and execution-driven industries in the economy. Throughout his career, he has led large-scale operational workflows, coordinated fast-moving service environments, and developed a disciplined approach to team management, efficiency, and problem solving under pressure. His background has shaped a practical, highly accountable leadership style centered around execution, adaptability, and operational excellence. As COO of Project Loyalty, Matt brings a strong operator’s mindset and a steady, solutions-oriented approach as the company builds scalable infrastructure for the future of the loyalty economy.

Leadership

Jorge Bolea

Chief Project Management Officer

Jorge Bolea brings experience in business operations, strategic development, and organizational leadership across international and entrepreneurial environments. Throughout his career, he has worked with growth-focused organizations on operational execution, relationship management, and long-term business development initiatives. His practical, solutions-oriented approach and experience working across diverse markets bring an operational and global perspective to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Leadership

Eric Endicott

Chief Sales Officer

Eric Endicott brings extensive experience in sales, business development, and relationship management across commercial services, real estate, and organizational leadership. Throughout his career, he has held leadership and growth-focused roles at organizations including Waste Management and CB&A Realtors, where he developed expertise in client relationships, commercial sales strategy, and operational growth. In addition to his professional background, Eric has been actively involved in community leadership and nonprofit advisory work, bringing a practical, people-focused perspective to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Leadership

Steve Sandell

Visual Storytelling Director

Steve Sandell is a veteran video production and media professional with more than two decades of experience spanning commercial production, videography, editing, animation, and creative storytelling. Throughout his career, he has worked across broadcast television, commercial media, sports production, and freelance creative services, developing content for brands, organizations, and media platforms through both technical production expertise and creative direction. With a background that combines hands-on production leadership, visual storytelling, and multimedia execution, Steve brings a creative and audience-focused perspective to Project Loyalty as the company builds next-generation infrastructure for the loyalty economy.

Leadership

Steve Larrimore

Chief Culture Officer

Stephen Larrimore brings decades of customer-focused sales and relationship management experience, grounded in a practical understanding of service, trust, and long-term partnership building. At Project Loyalty, Steve plays an important role in helping ensure the company remains aligned with its core philosophy: always doing what is best for the customer. His steady, people-first perspective helps reinforce a culture of humility, accountability, and real-world value creation as Project Loyalty develops technology designed to strengthen relationships between businesses and the customers they serve.

Governance

Board of Directors

Governance support around Project Loyalty is being built deliberately as the company moves from architecture into live proof.

Brad Harvey

Mike Long

Joe Chirco

Randy Duncan

Randy Duncan brings extensive experience in finance, strategic planning, and organizational leadership, with a background spanning capital markets, governance, and long-term operational growth. Throughout his career, he has worked across both private and mission-driven organizations, helping guide financial strategy, strengthen organizational alignment, and support sustainable growth initiatives. Randy brings a disciplined, consumer-focused perspective to Project Loyalty as the company builds trusted infrastructure for the future of the loyalty economy.

Greg Kersch

Greg Kersch brings extensive experience in mergers and acquisitions, enterprise strategy, and operational growth across industries including manufacturing, transportation, and energy. Throughout his career, he has advised organizations on scaling operations, navigating complex business challenges, and building long-term enterprise value through disciplined execution and strategic leadership. His background in consulting, financial advisory, and enterprise transformation brings a practical, growth-oriented perspective to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Bench Strength

Advisory Board

Project Loyalty is also supported by an advisory bench spanning business, capital, and category-specific experience.

Chuck Rouse

Philip "Chuck" Rouse is a nationally recognized attorney, entrepreneur, and compliance innovator with decades of experience in payments, prepaid instruments, loyalty programs, and financial regulatory strategy. As the founder of Card Compliant and a longtime leader in the prepaid and fintech industries, Chuck has helped shape the legal and operational frameworks surrounding gift cards, loyalty platforms, revenue recognition, and unclaimed property compliance. His work spans law, technology, and policy development, including patented compliance systems and advisory roles across the payments ecosystem. Chuck brings deep expertise in regulatory architecture, loyalty economics, and payment innovation to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

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Daryn Dean

Daryn Dean is a seasoned technology and enterprise sales executive with extensive experience leading growth initiatives across data storage, cloud infrastructure, and enterprise technology platforms. Throughout his career, he has held leadership roles focused on customer acquisition, strategic partnerships, channel development, and go-to-market execution within rapidly evolving technology markets. With a background spanning enterprise infrastructure, data systems, and high-growth technology organizations, Daryn brings a practical, customer-focused perspective to Project Loyalty as the company builds scalable infrastructure for the future of the loyalty economy.

Jarrett Irons

Jarrett Irons is an entrepreneur, business strategist, and former All-American football captain at the University of Michigan with more than two decades of experience in business development, strategic partnerships, and growth leadership across sports, healthcare, media, and enterprise services. Throughout his career, he has worked with Fortune 500 brands, elite athletes, healthcare organizations, and emerging ventures to help build scalable relationships and long-term value creation initiatives. Jarrett brings a collaborative, consumer-focused perspective to Project Loyalty, shaped by his leadership experience in athletics, business, and community impact organizations.

Nick Papadopoulos

Nick Papadopoulos is an entrepreneur, strategist, and ecosystem builder with more than 25 years of experience spanning innovation, sustainability, agriculture, consumer brands, and community-driven ventures. Throughout his career, he has worked across startups, public-private partnerships, and impact-focused organizations, helping guide growth initiatives, strategic partnerships, fundraising, and operational transformation. Nick has been involved in a wide range of ventures across cannabis, food systems, media, and emerging technologies, bringing a collaborative and systems-oriented perspective to Project Loyalty as the company develops next-generation infrastructure for the loyalty economy.

Chad Smith

Chad Smith is a business leader and ecosystem operator with executive experience spanning digital engagement, strategic growth, emerging technology platforms, and decades of work across Walmart, CPG, and some of the world's largest brands. As CEO of K2, he has helped lead the development of an active operating organization focused on participation, community growth, partnerships, and scalable digital ecosystem expansion. Based in Northwest Arkansas, the retail capital of the world, Chad brings Project Loyalty a practical perspective shaped by major-brand experience, coordinated growth strategy, and leadership in next-generation consumer engagement systems.

Josh Rackley

Josh Rackley is an entrepreneur and business operator with experience spanning transportation logistics, operations management, emerging technology, and digital asset ecosystems. As co-founder and co-CEO of K2, Josh has helped build one of the leading brands in the evolving "cryptotainment" space, combining blockchain technology, global promotion, community engagement, and digital commerce into a rapidly growing platform. His background in scaling operations, building strategic partnerships, and driving audience growth across both traditional and emerging markets brings a unique blend of operational execution and next-generation digital ecosystem experience to Project Loyalty as the company develops infrastructure for the future of loyalty, rewards, and consumer engagement.